Author James Acton, co-founder and director of The Brand Nursery

Opinion

Effective GUI design

What use is great IFE content if a passenger struggles to access it? David Pook from Thales Avionics shares his wisdom of how to create a great GUI to engage the passenger and improve their IFE experience

Opinion

The next big (scary) thing

A few thoughts about 2014’s tech trends and what might be big for the air transport industry in 2015, and beyond. Predicting the next big thing is always a bit risky and I’ll be the first to say I don’t always get it right, but 2015 is shaping up to be a year full of possibilities.

Opinion

Seeing red

Ex-head of design at Virgin Atlantic, Luke Miles, explains why people came first in his work at the airline, in terms of passengers and staff

Opinion

Box vs tube

Having held positions as head of design at Virgin Atlantic and SVP of design for InterContinental Hotels, Joe Ferry is ideally placed to comment on the hotel trends that are informing aircraft interior cabins

Opinion

Q&A: Jaime Moreno

The CEO of Mormedi, a Spanish design firm that has been involved in everything from domestic ovens, to the initial A380 super first-class concept, to the new Iberia cabins, shares his views on design

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