Prepare for rapid, transformative growth and prosperity post-Covid


As we recover from the Covid-19 pandemic, environmental, social and technological trends are converging, leading to rapid, disruptive and transformative change, the likes of which we have not experienced for more than a generation. Leaders need to ensure that they and their organisation are ready to innovate and transform.

The Covid crisis will lead to a new period of rapid, transformative growth and prosperity, just like the First World War led to the roaring twenties, the Second World War to the golden age of capitalism, and the recession of the late 1970s to the expansive growth of the 1980s. Spring always follows winter.

Combining with this natural economic cycle are major tailwinds, such as society’s demand for more progress on racial and gender equality, social mobility and mental wellbeing. Governments and wider society have reached a tipping point on progress with environmental sustainability, while technologies including artificial intelligence (AI), hyper-automation and the Internet of Things (IoT) are supercharging change.

These converging trends will result in rapid, disruptive and transformative change, the likes of which we have not experienced for more than a generation.

Economists are predicting record growth and leaders need to ensure that their organisations are bold, more agile and quicker to change than at any time in history in order to deliver competitive performance in terms of cost efficiency, revenues and return on capital.

Studio 44 has identified 10 key insights by working with leaders during the challenging times of Covid, ranging from experimentation to mindset, technology to organisational culture.

The crisis has highlighted many insights into how leaders can prepare for this next phase of growth and the journey ahead. They are at a once-in-a-generation inflection point, opportunity is coming, and they need to ensure that they and their organisation are ready to innovate and transform.

The top 10 insights:

  1. Create a common mission: Often, in non-crisis times, organisations pay lip service to their mission. It’s written down, but no one really buys it. If the crisis did one thing very well, it was to provide a focus
  2. The need for speed: The pace of change had been increasing, but the crisis supercharged this. Leaders need to focus their organisation on being able to respond quicker and with more agility than ever before
  3. Change the corporate mindset: Many companies have long-held beliefs that limited their ability to respond and transform – assumptions that need to be put in the bin
  4. Make bold investments: The successful businesses of the last 12 months were the ones that had historically invested in new ways of working and bold new propositions
  5. Experiment: In a decade that will be defined by rapid change and transformation, inexpensive, fast experimentation needs to be in the DNA of an organisation
  6. Allocate your best people to your best opportunities: The pace of change is becoming ever faster and the war for talent continues to heat up. Leaders need to balance the need for transparency and fairness with quickly getting the right people in the right roles to optimise the chances of an organisation’s success
  7. Teach more than new digital skills: In building on the successes of working from home and a period of change and disruption, it’s crucial to teach employees new cognitive strategies and behaviours to enable them to adapt
  8. Break the silos: During the Covid crisis innovative leaders gathered a multi-skilled team, incentivised them all for success in the same way and gave them the space to make it happen. Many leaders are now thinking about how they can maintain this kind of operating model and not return to older ways of working and the inefficiencies they create
  9. Keep communicating: The pace of disruption and uncertainty in the next decade means that people will often feel unsettled and will seek reassurance. These are the same needs team members faced during the Covid crisis
  10. Practice stakeholder capitalism: Leaders need to take a cooperative model into the next period of transformation. They need to take a long-term view, to have a strategy that not only ensures financial performance in the short term, but invests, and is seen to invest, in longer-term positive outcomes for all stakeholders.


About Simon Sear

Simon helps leaders to focus on the big picture, challenges them to think beyond the obvious and inspires them to take action and create bold new futures. For more than 25 years he has helped people at companies like Fidelity Investments, BP, Anglo American and Deutsche Bank deliver significant new value through technology-enabled transformation and innovation.

Simon was an international chief information officer (CIO) and published author before the age of 30 and spent the following decade as a global IT leader at BP. In his 40s he turned to consulting, founding SPARCK, a strategic design agency which he scaled to become a multi-million-pound business within two years. He is now CEO and founder of, a growth and innovation consultancy that works with leaders to create step-out growth, disrupt markets and deliver transformation.

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