September 1, 2015 – With the release of its new Media Catalogue 2016, Airberlin, in partnership with aircraft advertising space provider, Global Onboard Partners, will be the first German airline to introduce adhesive advertising displays on aircraft tray tables.
According to the partners, on a flight lasting at least 40 minutes, and up to a maximum of five hours, this medium allows advertisers to benefit from an “intense” level of contact with the passenger. From September 2015, tray table advertising will be available on 40 of Airberlin’s Airbus A319, A320 and A321 aircraft. According to the airline, each month, around 800,000 airberlin guests Europe-wide will be reachable via this new form of advertising. The cost of table branding starts at 5,360 Euros a month per aircraft, plus production costs.
“According to a market research study, this form of advertising generates an unprompted recall rate of 79% among flight guests”, stated André Rahn, Airberlin’s SVP of marketing.
“The high dwell time on the aircraft significantly increases the passengers’ intent to purchase”, added Christian Szabo, managing partner at Global Onboard Partners Europe GmbH.
The table displays are part of what the partners call “ambient media advertising”, which is also available throughout the Airberlin passenger experience, from booking, through to check-in at the airport, right up to the flight and the service on board. Included in the portfolio are on-board sampling, boarding passes issued at the desk or printed at home, window branding or aircraft livery.