Boeing has opened its new 737 Configuration Studio, a facility where airline customers can choose their interiors. The 20,000 square-foot (1,900 square-meter) studio is located in Renton, near Seattle, close to the factory where 42 737s are produced each month.
Similar to the 787 Dreamliner Gallery, the 737 Configuration Studio provides a private showroom environment to assist Next-Generation 737 and 737 MAX customers with the design and configuration of new aircraft interiors.
“Our customers make a large investment when they choose their interiors,” explained Beverly Wyse, vice president and general manager of the 737 programme at Boeing. “This new studio offers one-stop shopping, eliminating the need for them to fly around the world to meet with different suppliers.”
More than two dozen major interior configuration introductions are expected over the next two years. To help 737 customers select among them, the studio presents views of suppliers’ products side by side in one location. Customers can see, touch and experience choices in galleys, seats and in-flight entertainment. They also can select interior colours and decors that complement their brand.
Additionally, customers can use the 737 Boeing Sky Interior light lab to study how fabrics, carpets, drapes and uniforms appear under various light settings. The facility also houses the “new features room,” which provides customers with a glimpse of future technologies.