May 31, 2016 – Design firm tangerine is celebrating the imminent service launch of Cathay Pacific’s new A350. Tangerine won the project to design the color, material and finish scheme, as well as the aircraft’s economy seat. The vision was to capture the magic of Hong Kong, playing with the contrast between the city and the countryside.
Interior finishes are inspired by Asian minimalism. For example, the laminates on the bulkhead feature an embossed irregular-striped pattern that is evocative of bamboo, contrasting with the natural textured finishes that are incorporated throughout the interior across all classes. Green is an essential color for Cathay Pacific’s brand: three shades, blended with natural tones, were used.
The new economy seat features a headrest designed to provide increased lateral support, and an integrated ‘back pack’ consisting of a combined shelf and storage area for tablets and other devices, storage for personal items and a drinks holder. All of these design changes were driven around research into passenger’s habits and needs.