Aircraft Interiors International
  • News
    • Aircraft Safety
    • Aircraft Seating
    • Airline News
    • Airframer News
    • Cabin Design
    • Catering & Onboard Retail
    • Galleys & Monuments
    • Industry News
    • Inflight Amenities
    • Inflight Connectivity
    • In-flight Entertainment
    • Materials. Trim & Finish
    • MRO
    • Passenger Experience
    • Passenger Health & Safety
    • Sustainability
  • Features
  • Online Magazines
    • March 2025
    • Design Showcase 2025
    • November 2024
    • March 2024
    • November 2023
    • Aug/Sep 2023
    • Archive Issues
    • Subscribe Free!
  • Opinion
  • Videos
  • Images
  • Supplier Spotlight
  • Jobs
    • Browse Industry Jobs
    • Post a Job – It’s FREE!
    • Manage Jobs (Employers)
  • Events
LinkedIn YouTube X (Twitter)
LinkedIn YouTube
Subscribe to Magazine Subscribe to Email Newsletter Media Pack
Aircraft Interiors International
  • News
      • Aircraft Safety
      • Aircraft Seating
      • Airline News
      • Airframer News
      • Cabin Design
      • Catering & Onboard Retail
      • Galleys & Monuments
      • Industry News
      • Inflight Amenities
      • Inflight Connectivity
      • In-flight Entertainment
      • Materials. Trim & Finish
      • MRO
      • Passenger Experience
      • Passenger Health & Safety
      • Sustainability
  • Features
  • Online Magazines
    1. March 2025
    2. Design Showcase 2025
    3. November 2024
    4. September 2024
    5. May 2024
    6. March 2024
    7. Design Showcase 2024
    8. Archive Issues
    9. Subscribe Free!
    Featured
    March 6, 2025

    The March 2025 issue of Aircraft Interiors International is out!

    Accessibility By Web Team
    Recent

    The March 2025 issue of Aircraft Interiors International is out!

    March 6, 2025

    The 2025 Aircraft Interiors International Showcase issue is out!

    January 13, 2025

    The November 2024 issue of Aircraft Interiors International is out!

    November 13, 2024
  • Opinion
  • Videos
  • Podcast
  • Images
  • Supplier Spotlight
  • Jobs
    • Browse Industry Jobs
    • Post a Job – It’s FREE!
    • Manage Jobs (Employers)
  • Events
LinkedIn YouTube
Aircraft Interiors International
Airline News

Emirates reveals new Boeing 777 business class

Adam GavineBy Adam GavineMarch 9, 20163 Mins Read
Share LinkedIn Twitter Facebook Email

Above: The seat and its styling is a definite step up from the current B777 product, but when it comes to business class LOPAs, is three-abreast a crowd?

March 9, 2016 – Emirates officially revealed its new Boeing 777 business class seat this morning at international travel trade show, ITB Berlin. The seat appears to have made good on airline president Tim Clark’s promise of taking the B777 seat’s “design and comfort to the next level” – but that level isn’t necessarily ahead of rivals’ offerings.

When Emirates launches the seat in November 2016 on a new-delivery B777-300ER (the first of 188 on order), the key enhancement that business class customers will notice is the upgrade from angled lie-flat to fully flat beds. This factor does indeed bring the seat to the next level compared with the airline’s current B777 product, though the offer of lie-flat seats is now commonplace in long-haul travel today. However, the 2-3-2 layout in the 42-seat B777 cabins (72in pitch) compares unfavorably with the 1-2-1 layouts of many rivals; just as lie-flat beds are becoming a customer expectation, so too is direct aisle access.

Above: The in-seat ambience is reminiscent of luxury automotive interiors

The in-seat experience does look pleasant though, with the airline’s design teams having worked with B/E Aerospace to create a luxury automotive ambience and to enhance passenger privacy. The glossy burled walnut veneers have been toned down a little and paired with quilted light grey leather and chrome finishes, to create a feel similar to that of luxury sedans such as the Mercedes-Benz S-Class and BMW 7 Series that may well have transported customers to the airport. A new minibar, larger meal table and larger IFE displays (23in eX3 systems – up from 27in eX2) complete the upgraded in-seat offer.

Above: If you arrived at the airport in this Mercedes-Benz, you may well feel at home in the new Emirates B777 product

As president Clark indicated prior to the reveal, the seat design is about “evolution as well as revolution. We are always working towards the next big leap, but at the same time we continually look at the little ways we can enhance what we already offer.” This seat would appear to lean more towards the little enhancements than the big leaps.

We hope to have more detail on the seat very shortly, but our initial impression is that while Emirates’ B777 business class offer has indeed evolved and caught up with many rival airlines’ offers, it is still behind some, especially those offering direct aisle access.

Below: The new in-seat minibar

Share. Twitter LinkedIn Facebook Email
Previous ArticleSingapore Airlines to bring in “first of its kind” IFE app
Next Article Japanese LCC Skymark’s A380
Adam Gavine
  • X (Twitter)

Adam loves air travel, and since taking on the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the growth of the brand platform, and sits on various panels, including the Crystal Cabin Awards

Related Posts

Airline News

Royal Air Maroc brings in scalable IFE upgrades

May 23, 20252 Mins Read
Aircraft Seating

Luxair selects Recaro R2 SFE economy seat

May 23, 20252 Mins Read
Airline News

Delta brings in new Missoni luxury amenities for Delta One

May 23, 20253 Mins Read
Latest Posts

Encore signs exclusive esports IFE distribution deal with Blast

May 23, 2025

Royal Air Maroc brings in scalable IFE upgrades

May 23, 2025

Luxair selects Recaro R2 SFE economy seat

May 23, 2025
Supplier Spotlights
Our Social Channels
  • YouTube
  • LinkedIn
Getting in Touch
  • Subscribe to Magazine
  • Meet The Editors
  • Contact Us
  • Media Pack
Related Topics
  • Aerospace Testing
  • Business Airport
  • Business Jet Interiors
FREE WEEKLY NEWS EMAIL!

Get the 'best of the week' from this website direct to your inbox every Wednesday


© 2023 Mark Allen Group Ltd | All Rights Reserved
  • Cookie Policy
  • Privacy Policy
  • Terms & Conditions

Type above and press Enter to search. Press Esc to cancel.