January 28 will see Scandinavian carrier SAS launch an improved service concept in its long-haul business class, intended to create ‘a restaurant experience in the air’.
“Our improved service concept together with the totally new design of our cabin interiors means we will be able to offer a genuinely high-class experience in SAS Business,” stated Gustaf Öholm, senior manager of onboard concepts at SAS (SAS is currently in the process of updating its long-haul fleet, including renovating seven existing aircraft and introducting new aircraft from fall 2015).
Additional choice and more personal service will be the most noticeable changes for customers in SAS Business. For example, they will have an extra starter and main course to choose from. To increase the restaurant feel and provide more personal service, proper tablecloths and porcelain will be used and food will be served from a service trolley (pictured right) to minimize the use of trays.
“We have put an even great emphasis on the total experience in everything from food and drink, tablewear, personal service and the cabin atmosphere to create a genuine restaurant experience in the air,” added Öholm.