Saudia is celebrating its one millionth Facebook follower by giving passengers free inflight wi-fi sessions. During January, passengers flying on Saudia’s OnAir-equipped Airbus A330s and Boeing 777s will be able to use the Internet for free during their flight.
To receive the promotional code, passengers simply need to enter their flight details into Saudia’s Facebook app to make sure the aircraft has Internet OnAir. Saudia will then send the code by email. Once on board, the passenger uses the code to log on to the wi-fi hotspot (called Saudia OnAir) to access the Internet, check emails, read the news and update social media.
“Saudia has been providing OnAir inflight connectivity for over three years, with more than 16 aircraft equipped with connectivity solutions, and future plans for expansion and adding more aircraft into service. And it is proving very popular with our passengers,” said Tarik Sindi, VP of marketing and product management at Saudia. “This Facebook campaign has been running for only a few days and has already been liked by over 8,000 people. Comments such as ‘I love this too much’, ‘Awesome’ and ‘Wow’ sum up just how much people welcome connectivity.”
“This is the first time an airline has given away free Internet OnAir sessions using Facebook,” added Ian Dawkins, CEO of OnAir. “Campaigns like this are doable because OnAir connectivity is available on all commercial aircraft types and across entire fleets. It shows that inflight connectivity has become a mainstream part of the passenger experience.”
The free inflight Wi-Fi promotion will run until the end of January 2014 and will be available in different destinations.