Brazilians love their mobiles – and have airline expectations

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According to SITA research, more airline passengers in Brazil carry a smartphone than in other parts of the world, which has implications for airlines. The SITA-ATW Passenger Survey found that 85% of passengers in Brazil carry smartphones compared to the global average of 81%. A significantly higher percentage of these passengers use apps from airlines, airports and travel agencies compared with passengers from Europe, Africa and the Middle East, making Brazil’s passengers among the most connected in the world.

SITA, which provides technology to airlines and airports around the world, conducted its research across 15 countries with nearly 6,300 participants. The results show that passengers in Brazil are using technology to enhance their journey. More than half of passengers who carry smartphones are using airline apps on a regular basis, 43% use travel agency apps and 38% use airport apps.

When it comes to booking their flights, passengers in Brazil are also picking up their smartphones and tablets faster than their counterparts in other parts of the world. Some 43% of them regularly use their smartphone to book flights, while the global average is 31%. In Brazil, 42% take advantage of the larger screen and regularly use tablets to book flights. This use of mobile technology is set to continue to rise: when asked which channels they would use more for tickets and services, if all equally available, 60% of passengers said smartphone apps and 53% tablets.

Mauro Pontes, SITA Vice President, Brazil, said: “Airline passengers in Brazil are turning to technology to improve their journey. They are the pioneers across the Americas, when looking to the future we see that more of them expect (64%) to use smartphone apps for check-in compared to other countries in the region. The rate expected in Mexico is 61% while only 43% the USA.”

More than half of passengers in Brazil (55%) regularly use a smartphone app for flight information. This is higher than in other regions in both Mexico (44%) and the USA (46%). In the unfortunate case of flight disruptions, passengers in Brazil are also turning to their mobile technology to ease the experience.

Pontes added: “Airlines should take note that in the case of disruptions, such as a flight being cancelled, 64% of passengers expect to get a message via a mobile app, while 58% expect a call to their mobiles and 54% an email. This demonstrates the opportunity for airlines to leverage technology to support communications during these challenging periods.”

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About Author

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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