Monty’s Bakehouse updates brand


September 9, 2015 – Inflight baked snack specialist Monty’s Bakehouse UK has unveiled its brand refresh, with a new visual identity reflected in its updated portfolio of products, packaging, website and company tagline – “Travel with Taste”.

The brand refresh celebrates the company’s business accomplishments over the last two years, including the launch of its Abu Dhabi bakery, and the extended reach of the Monty’s Bakehouse brand into Asia and North America. In line with the subtle update to the company’s logo and graphics, new color palettes have been introduced.

Commenting on the brand refresh, company CEO Matt Crane said, “Monty’s Bakehouse is proud of its heritage. From a small start-up business from our kitchen at home we have grown to be an international supplier of hot, chilled and ambient hand-held snacks and logistics solutions. We have done so by remaining true to our approach of offering all our clients innovative solutions, high-quality products and excellent service at all times. We wanted to embrace our heritage, and our iconic black packaging, but ensure we are still modern and relevant to our customers’ and passengers’ changing tastes and needs. The new family of logos, graphics and color palettes helps us to do this whilst reflecting our desire to ensure that all our clients’ passengers are able to Travel with Taste”.

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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