Royal Jordanian upgrades frequent flyer benefits program


Royal Club, Royal Jordanian’s revamped frequent flyer program (replacing the Royal Plus program), has launched an online store ( that enables members to redeem their miles for commercial products. The customized global rewards catalog consists of more than 500 products from more than 100 premium brands, ranging from high-tech products and fashion accessories to home decor.

The reward portal is powered by Loylogic, an expert in e-commerce and e-payment solutions for loyalty programs. Note that Royal Club members can use a combination of miles and cash in the e-store, making rewards more accessible to less frequent travelers.

Royal Club members are also able to buy and gift miles through the ‘Buy & Gift’ online portal whereby members can purchase miles online and top up their accounts with needed award miles in order to qualify for the award of their choice. The acquired miles can also be gifted to another program member and are credited directly to the account.

Royal Jordanian president and CEO, Stefan Pichler stated, “Earlier this year, we promised our frequent flyers new online services and extra flexibility under the new Royal Club frequent flyer program; through our partnership and expanded cooperation with Loylogic, we are able to deliver on our promise. For the first time, our loyal customers will have the joy of online shopping via our new online store, thanks to Loylogic. They will receive their preferred products at any time, wherever they are, without any additional cost. Moreover, our members now have the option to increase their miles balance instantly and without further accrual effort through the Buy & Gift online portal.”

He added: “All these new features and services will not only enhance the members’ online experience but will also increase their engagement with the Royal Club miles as a currency that they can now earn and redeem through various channels and their everyday activities.”

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Alasdair joined the team in 2015 and works across a number of titles and websites for UKi Media & Events. He has been a journalist for 10 years, covering everything from travel and technology to sport and entertainment, and brings a wealth of experience, and pedantry, to the team. Away from the office, he is a celebrated snood connoisseur, determined to cycle no matter what the weather decides to hurl from the sky, and driven by a quest to find the very finest, and more importantly the next, slice of cheesecake.

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