Mexico-based aircraft interior products company, Soisa Aircraft Interiors, has announced the appointment of former airline marketing and sales executive Martin White to its board of advisors. White has been part of several airline management teams, serving as SVP of marketing at United Airlines, VP of marketing at Delta Air Lines and US Airways, and chief commercial officer at Air Pacific. He has overseen the marketing of aircraft interior products such as United’s TED and “ps” premium transcon service, Delta’s BusinessElite, and US Airways’ Envoy Class, and MetroJet. As a member of the Board, White will apply his experience in airline marketing and sales knowledge.
The expansion of Soisa’s board marks a period of growth strategy for the company, which won Supplier of the Year in the innovation category at Recaro’s Aircraft Seating Global Supplier Conference in May.
Soisa founders Jesus Mesta and Javier Mesta said of the appointment, “The addition of Martin to our board will lead to a better understanding of how airlines plan and purchase aircraft seat products. He has played a significant role in developing innovative aviation products and now he will help shape the direction for Soisa’s future marketing and sales initiatives.”
Right: Martin White will help market Soisa products for every type of aircraft seat, from economy, business and first class suites, to private jet VIP cabins