Panasonic appoints paulwylde to design Innovation Studios

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Panasonic Avionics Corporation (Panasonic) has appointed brand, innovation and design consultancy paulwylde to design a series of Innovation Studios around the world. The two companies are long-term partners, with paulwylde working with Panasonic on projects such as trend analysis and forecasting, future road-mapping, brand creation, naming and brand identity. The scope for the program spans strategy, brand creation, people engagement, interior, experience and communication design for the Innovation Studios.

“We are very excited to add experience design to our relationship,” stated Paul Wylde, founder and CEO of the eponymous studio. “The global Innovation Studios program will exploit our team’s skills in experience, interior and industrial design and brand development to the full.”

The first space to be completed will be in central California, with more to follow in southern California, Dubai, London, Singapore and Tokyo.

“All sites will have a unifying theme to liberate and channel creativity, yet be localized depending on cultural nuances and local customer needs. They’ll be super cool, inspiring, fresh and adaptable” Wylde explained.

The entrance area for the first lounge. paulwylde has completed aircraft programs for Delta Air Lines, JetBlue, Boeing, Air Canada Rouge, Air Canada, Hawaiian Airlines, Alaska Airlines, Saudia, and Belavia – Belarusian Airlines

‘The Hub’, a central working and meeting area

David Bartlett, CTO of Panasonic Avionics added, “The team at paulwylde have been a valued creative and strategic partner to us for a number of years. Their industry insight, creative flair and understanding of our customers made them a natural fit for this very exciting, important and international program.”

A lounge area for relaxing between meetings

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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