Young flyers travelling with Saudia can now be kept amused with a Minions-themed activity kit. The popular animated Minions characters have starred in the Despicable Me franchise since 2010, with the newest chapter, Despicable Me 4, slated for release in July 2024.
Airline amenities specialist, Buzz, has created the Minions-themed kits for Saudia, with treats for kids including a mixture of play-based activities, keepsakes, and bags for use during and post flight.
On long-haul flights, child flyers will receive a Minions-branded travel backpack, made from recycled fabric. Included in the pack is a Minions memory game with multiple game cards, a Minions character keyring, a USB charging cable, and buildable Minions figurines.
Young passengers on short-haul flights will receive a tin case with a felt lining – great for use as a school pencil case. Inside is a Minions ‘magic reveal’ card game, electrostatic puzzle postcards, a sticky note pad, and a jumping buildable toy of Bob the Minion.
Sustainability has been a focus in designing the kits. All polybags have been removed and replaced with craft paper belly bands. Consideration has also been given to the materials used, with RPET and recyclable tin, as well as paper-based activities, used to minimise the use of plastic.
Another key consideration is reusability, and by creating retail-quality, functional items such as the charging cable, backpack and tin case, the items are more likely to be cherished and reused well beyond the flight.
