White is the new black for BA amenities


July 6, 2017 – British Airways has partnered with UK-based luxury brand, The White Company, to offer bedding and amenity kits in Club World as part of the airline’s GB£400m customer investment plan.

Later this year, customers traveling in Club World between London Heathrow and New York JFK will be given elegant day cushions, which can also be used as a lumbar support.

Exclusively for British Airways, The White Company has also designed a large, soft pillow and white cotton pillowcase. Customers will also be given a super-soft woven blanket with satin trim (shown above) and a luxury duvet, as well as a padded mattress cover giving an extra layer of comfort. The new bedding from The White Company will then be gradually rolled out across British Airways’ other long-haul routes.

The new Club World amenity kits come in a bag from The White Company, containing products from the retailer’s ‘Restore & Relax Spa Collection’, as well as a soft jersey eye-mask.

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About Author


Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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