July 6, 2017 – British Airways has partnered with UK-based luxury brand, The White Company, to offer bedding and amenity kits in Club World as part of the airline’s GB£400m customer investment plan.
Later this year, customers traveling in Club World between London Heathrow and New York JFK will be given elegant day cushions, which can also be used as a lumbar support.
Exclusively for British Airways, The White Company has also designed a large, soft pillow and white cotton pillowcase. Customers will also be given a super-soft woven blanket with satin trim (shown above) and a luxury duvet, as well as a padded mattress cover giving an extra layer of comfort. The new bedding from The White Company will then be gradually rolled out across British Airways’ other long-haul routes.
The new Club World amenity kits come in a bag from The White Company, containing products from the retailer’s ‘Restore & Relax Spa Collection’, as well as a soft jersey eye-mask.