British Airways is trialling virtual reality IFE headsets in first class on select flights from London Heathrow to New York JFK. The trial, which will run for the remainder of 2019, will give customers the opportunity to watch a selection of films, documentaries and travel programmes in 2D, 3D or 360° formats.
The AlloSky headsets, sourced from VR eyewear specialists, SkyLights (a former alumni of British Airways’ parent company IAG’s Hangar 51 start-up accelerator programme), give a fully immerse 3D viewing experience and work in any position, including lying fully flat. Content also includes a range of therapeutic programmes, including guided meditation and sound therapy, designed for customers with a fear of flying. Earlier this year, British Airways trialled the technology at Heathrow Terminal 5, giving customers a virtual reality glimpse of the Club World cabin.
Sajida Ismail, head of inflight product at British Airways said, “We are always looking at the latest technology to enhance our customers’ experience on the ground and in the air. Virtual reality has the power to revolutionise in-flight entertainment and we’re really excited to trial these new glasses as they should create a unique and memorable journey for our First customers”.