British Airways rolls out the red carpet for its new IFE channel

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As a celebration of the 72nd British Academy Film Awards (BAFTAs) and the 91st Academy Awards ceremony (The Oscars), British Airways is launching a channel dedicated to award-winning and nominated films as part of its in-flight entertainment (IFE) offering. The IFE category, named Award Worthy, features films that collectively won 11 BAFTAs and 10 Oscars in this year’s awards season, as well as receiving 77 nominations across the two ceremonies.

Films in the category include The Favourite, which was nominated for 12 Baftas and 10 Oscars. The film scooped eight awards. The airline may have had a good feeling about Olivia Colman’s performance as Queen Anne in this movie, a role for which she won Best Actress at both ceremonies. Prior to receiving her Oscar, BA gave her a role in the airline’s centenary video.

Another star of the category is Bohemian Rhapsody, a biopic of the iconic band, Queen, which picked up an impressive 12 nominations and six awards across the two ceremonies, including ‘Best Actor’ for Rami Malek’s portrayal of Freddie Mercury.

The most popular romantic drama of 2018, A Star is Born, starring Bradley Cooper and Lady Gagajoins the category after scooping two awards including ‘Best Film Music’ and ‘Best Original Song’ for the much-loved soundtrack.

The category also hosts If Beale Street Could Talk, a moving love story set in New York’s Harlem district in the early 1970s, which received five nods from the Oscars and BAFTAs, with Regina King collecting the award for ‘Best Supporting Actress’ at the LA ceremony.

Customers can also enjoy a number of award winners from previous seasons including Three Billboards outside of Ebbing, Missouri, Get Out and cult classic The Godfather. The full list is below.

Carolina Martinoli, British Airways’ director of brand and customer experience, said, “We know that for many of our customers watching the latest films when they fly is a real treat they look forward to, so we make sure that we’re serving up the best the cinema has to offer. This channel in our programming brings the industry’s award winners from the silver screen to the air.”

The IFE catalog content will be updated regularly, with categories added for major holidays or key calendar events. For example, a ‘Wonder Women’ channel is also available for the month of March to celebrate International Women’s Day.

The full lineup for the Award Worthy IFE category:

Green Book

Mary Queen of Scots

A Private War

Ant-Man and the Wasp

The Favourite

If Beale Street Could Talk

A Star is Born

Bohemian Rhapsody

Can You Ever Forgive Me?

Crazy Rich Asians

Shoplifters

The Shape of Water

Three Billboards Outside Ebbing, Missouri

My Cousin Vinny

Get Out

Scent of a Woman

The Sting

The Godfather

The Grapes of Wrath

All About Eve

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About Author

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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