Fans of Bundesliga, the popular German football league, flying on aircraft equipped with IMG’s Sport 24 and Sport 24 Extra IFE channels in for a treat at the end of January, as no fewer than six games from the league will be shown live. Featured on more than 700 planes all over the world, including German national airline Lufthansa, between January 25-27 passengers can watch Hertha Berlin v FC Schalke 04, Borussia Dortmund v Hannover 96, Borussia Mönchengladbach v FC Augsburg, SV Werder Bremen v Eintracht Frankfurt, Bayern München v VfB Stuttgart and Fortuna Düsseldorf v RB Leipzig.
The Bundesliga Weekend on Sport 24 will be accompanied by a social media campaign aimed at informing passengers about the opportunity to watch Germany’s world-class footballing action from 30,000ft (or indeed on the high seas, as the channels are available on certain cruise ships). As part of this campaign, fans will be able to enter a draw to win a ‘money-can’t-buy’ Bundesliga experience for them and a friend by engaging with Sport 24’s Twitter or Facebook channels.
Richard Wise, SVP for channels and content at IMG Media, said: “With Bundesliga being recognised as one of the most atmospheric leagues on the planet, with the highest average stadium attendance worldwide and the highest number of goals per game of the top five European leagues, we are delighted to be broadcasting live coverage of six games over three days. Our portfolio now includes 13 prestigious airlines worldwide, and we are especially excited for our passengers on Lufthansa, being the largest German airline, to not miss out on any outstanding live action.”
Bundesliga International CEO Robert Klein added: “This weekend, Sport 24 takes our league to new heights, giving fans traveling across the world increased access to the highest scoring top-flight league in Europe. This is the latest highlight in what has been a very positive relationship we have built with IMG since 2012, which has seen up to 160 live Bundesliga matches plus preview and highlight shows broadcast each season across their channels. With such initiatives we continue to push the boundaries of innovation as we seek to bring our league to as many people as possible through various different formats and platforms.”
Sports fans are not limited to Bundesliga coverage, as Sport 24 also shows live action from many other global sporting federations including the UEFA Champions League, FIFA World Cup, Premier League, NBA, NFL, all Tennis Grand Slams, all Golf Majors, and Olympic Games.