Burrana enters IFE advertising technology partnership


Signal Lamp Entertainment (SLE), a global content distributor and provider of advertising and content distribution technologies, has entered into a partnership with Burrana, an integrated cabin technology provider, to create an end-to-end advertising solution for all Burrana IFE systems.

Burrana plans to deploy SLE’s Ad Republic system to help enable clients to maximise revenues, offer a better ROI for advertisers, and support both the ad sales and ad buying communities by addressing key constraints that can limit traditional inflight advertising, such as time to market, targeting, performance reporting, and access to robust direct and programmatic ad sales marketplaces.

“Signal Lamp Entertainment and Burrana share the vision that airlines will only be able to realise meaningful revenues from IFEC advertising if the entire ad ecosystem is optimised,” stated David Villarreal, CEO of SLE.

Burrana’s CEO, David Withers added that he is pleased to partner with SLE, and that Ad Republic solves historical inflight advertising challenges.

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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