IFE and cabin technology company, Burrana, has unveiled its latest, most powerful IFE platform yet. Named RISE, the system features shared hardware and a common 48VDC power backbone,and the platform can be configured to include seatback, wireless, or overhead entertainment, as well as in-seat power – or any combination thereof.
As well as hardware, the RISE platform consists of software, apps and services, which can be scaled up or down depending on aircraft type and business need.
All the displays within the platform are 4K Ultra High Definition (UHD) resolution and feature High Dynamic Range (HDR), “large amounts” of local storage, and robust processing power, packaged in a thin and modern design. Each seatback display also supports integrated single-pin audio, Bluetooth, Near Field Communication (NFC), and the airline’s choice between USB-C or USB-A.
According to Burrana, RISE leverages crowd-sourced data and intelligent algorithms to deliver a dynamic entertainment experience that adapts to the passenger as they use it. Targeted advertisements, a recommendation engine, and accessibility settings will all work together to create an intuitive and personalised IFE experience. The platform has also been designed to offer ultra-high-speed content loading options, easier maintenance, and light weight.
David Pook, VP of marketing and sales support at Burrana explained the benefits he has identified for airlines’ IFE management teams: “We’ve been really clever about how we’ve architected our software, apps and services. RISE has completely eliminated the need for time-consuming and expensive change requests, ATPs and FSATs. Airlines will be able to add or remove apps from aircraft via a simple, web-based tool and make changes to their GUI by themselves, without the need for formal acceptance testing”.
RISE will be available for retrofit on single- and twin-aisle aircraft starting in Q1 2021, and will be available for linefit installations shortly thereafter.