July 26th 2016 –The Immfly IFE platform is now available with a cinema channel offering a selection of movies, alongside new branded entertainment channels including Discovery Networks, National Geographic and The Huffington Post, with content available in English and Spanish. The content is accessed via passengers’ own personal electronic devices.
The first airline to provide this new set of content for free to its passengers is Iberia Express via Club Express Onboard, with films such as Cut Bank, Pride and My Old Lady and TV shows including Idris Elba: No Limits.
“The Immfly branded entertainment channels enable brands to connect with a previously unreachable audience, at a moment when they are highly captive and receptive”, says Jimmy M. von Korff, co-founder of Immfly. “The great thing is that not only can passengers really enjoy our partner’s content during their flights, but they can find out more about their on-ground channels and preview new releases, with the opportunity to sign up and continue that interaction after the flight. It’s a powerful, fun new tool for entertainment brands to connect with people flying in Europe”.