Ethiopian Airlines selects Immfly IFE platform

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Ethiopian Airlines​ has signed an agreement to install Immfly’s on-board digital transformation platform for IFE, inflight e-commerce and on-board connectivity on 20 of its aircraft by this summer. The platform will be available in five languages including English, Amharic, Chinese, French, and Arabic to serve the airline’s biggest customer nationality demographics.

In addition to IFE and Immfly’s proprietary content modules, the airline will implement Immfly Active, a direct access portal that will enable the airline to track onboard KPIs, analyze key data and progressively manage a greater number of onboard services.

Ethiopian Airlines’ group CEO, Tewolde GebreMariam said, “This partnership confirms our continued commitment to our strategic vision to consolidate our leadership position in African in terms of using cutting-edge technology for the comfort of esteemed passengers onboard our flights. Immfly’s proposition combines a premium IFE experience with a powerful suite of connected digital services core to sustaining a competitive advantage.”

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Alasdair joined the team in 2015 and works across a number of titles and websites for UKi Media & Events. He has been a journalist for 10 years, covering everything from travel and technology to sport and entertainment, and brings a wealth of experience, and pedantry, to the team. Away from the office, he is a celebrated snood connoisseur, determined to cycle no matter what the weather decides to hurl from the sky, and driven by a quest to find the very finest, and more importantly the next, slice of cheesecake.

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