Etihad upgrades to accessible IFE for visually impaired passengers

Etihad Airways has confirmed that it will upgrade its Bluebox Ai iPads to include Bluebox aIFE – Bluebox’s  accessible IFE platform for visually impaired passengers.
This announcement follows Virgin Atlantic’s deployment of the system in December 2017, which won a 2018 Crystal Cabin Award.
Etihad has been a customer of Bluebox since 2013, providing Bluebox Ai iPads primarily for service recovery purposes. Bluebox will shortly update the current iPads, allowing visually impaired passengers to enjoy the same IFE content as is provided to other passengers via the seatback IFE. The combined build enables cabin crew to switch between the standard IFE mode (Bluebox Ai) and accessibility mode (Bluebox aIFE), depending on a passenger’s needs.
“We recognise the industry-wide need for a more accessible passenger experience and felt it important to make our IFE more accessible to our visually impaired guests,” said Jamal Al Awadhi, VP of product and guest experience at Etihad Airways.
David Brown, business development director at Bluebox added, “Our hope is that with this announcement and more focus on accessibility during Aircraft Interiors Expo, more airlines will deploy solutions like ours to address the needs of passengers with disabilities.”
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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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