Iberia trials VR IFE headsets

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Spanish carrier Iberia is offering virtual reality (VR) IFE as a six-month trial on its two daily A350-900 flights from Madrid to New York, and on the daily A330-200 flight from Madrid to Tel Aviv. The airline is using second-generation Pico VR headsets from Inflight VR, which will show passengers three-dimensional content in games, films, city travelogs and documentaries, including dives into the depths of the Red Sea.

When the results of the trial have been analyzed, a decision will be taken about expanding the service to other medium- and long-haul Iberia routes.

Ignacio Toval, Iberia’s digital transformation director, added, ”We learned about  Inflight VR through Hangar 51, IAG’s start-up accelerator program. Since 2017, we’ve been working together to develop a VR solution that can offer a new experience to our customers. An important aspect of Iberia’s digital transformation push lies in the incorporation of new technologies and digital innovation during the entire travel experience, from the moment they think about buying a ticket to arrival at the destination.”

You can read more about Iberia’s inflight innovations in our March 2019 issue, in which we have an interview with Melanie Berry, director of inflight customer experience . To make sure you receive your copy, register HERE.

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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