IFE joins the Jetset


West Entertainment has formed a partnership with Qloo, an AI (artificial intelligence) company, to launch Jetset AI into the airline industry, a system that applies intelligence to IFE content and passenger preferences. West Entertainment says that the system will create new revenue-generating initiatives for airline clients while strengthening customer satisfaction scores.

Qloo’s AI has mapped more than 750 billion cultural correlations across a catalogue of more than 150 million cultural entities and over four billion individual opinions. The AI partnership and machine-learning solution can predict consumer tastes across more than 12 major categories, including music, film, television, podcasts, dining, nightlife, fashion, consumer products, books and travel.  Jetset AI will offer completely anonymised insights and recommendations, adhering to regulatory standards in data processing.

According to West Entertainment, Jetset AI will enable airlines to build a 360-degree view of its passengers’ preferences, opening up new brand partnerships, and through deeper engagement, offer personalisation such as trip planning and destination recommendations.

West Entertainment and Qloo will be showcasing Jetset AI at the FTE APEX Virtual Expo on 8th and 9th December.


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About Author


Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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