LATAM Airlines Group has partnered with entertainment and media agency, Spafax to become the first carrier in South America to offer anime content as part of its IFE content catalogue, available from September 2019. The airline will feature 10 hours of the popular Japanese animations through a partnership with Toei Animation – the pioneer of Japanese animation – and Televix Entertainment, a distributor specialising in animation and anime among others genres.
According to LATAM, live streaming and video-on-demand platforms such as Ani.me are increasingly popular. Last year, the Association of Japanese Animations reported that the anime market recorded 108% growth, crossing the two trillion yen mark, or US$18 trillion driven by overseas sales. With the Spafax deal, LATAM passengers will be able to watch several anime titles and series including Captain Tsubasa, Robotech, Saint Seiya, Digimon, Dragon Ball Z, Mazinger Z, Bleach, Naruto, Nadja, Beyblade and Sailor Moon.