The QYOU, a curator of internet video for the TV Everywhere market, has been chosen by Lufthansa Systems to supply episodes of its shows for IFE systems on select European carriers. The programming partnership, which will debut with an as-yet unnamed “well-known low-cost airline” this Spring, is the first foray into IFE for The QYOU, which has built up a viewer base across linear, VOD TV and mobile subscribers.
Passengers will be able to watch episodes of The QYOU’s ‘Q-Prime’ shows on demand, which feature a mix of made-for-web videos. The programs will feature videos across a wide range of genres, from animation, to stunts, to emerging indie music stars, the latest viral hits, factual shorts and more.
Lufthansa Systems’ wireless IFE solutions – BoardConnect and BoardConnect Portable – will enable passengers to stream the content to their own tablets or smartphones during a flight with an app, which they can download before the flight.
Norbert Müller, SVP of BoardConnect at Lufthansa Systems stated, “The rise of internet video has transformed people’s viewing preferences enormously, and driven a strong desire for short form, impactful content. Until now this has been a missing ingredient from in-flight entertainment choices on our IFE platform BoardConnect, but by teaming up with The QYOU we can reflect the kind of content that people are watching in their everyday lives.”