May 11, 2015 – As part of its ‘Going for Great’ customer experience improvement program (see HERE for details), American Airlines is launching its streaming video service on more than 200 additional aircraft in its domestic mainline fleet.
American has already equipped more than 500 aircraft with seat-back video and streaming with its American Spotlight entertainment service. In May, American will add streaming to its fleet of Airbus A319s, A320s and A321s, with plans for some international widebody aircraft.
The programming is stored onboard, and is offered in addition to the air-to-ground wi-fi service already offered on all the airline’s mainline narrow-body aircraft. First-time streaming viewers simply open their browser, look for the Entertainment option and accept Gogo’s invitation to install the Gogo Video Player plug-in, which can be downloaded quickly, even during a flight. They can then start the viewing process by browsing the free and paid content, which amounts to approximately 200 movies and 200 TV shows.
“With the expansion of our digital entertainment, customers traveling on the majority of our mainline aircraft will know they have inflight entertainment available through their personal device or on the seatback in front of them,” stated Fernand Fernandez, American’s vice president of global marketing. “Our customers have asked for entertainment no matter which cabin they prefer to fly, and we’re delivering.”
Through June 30, customers can view any of the following six movies free of charge: Big Hero 6, Captain America, Frozen, Guardians of the Galaxy, Into The Woods, and Maleficent.
American already offers complimentary entertainment on all international flights in all cabins and has announced plans for more international wi-fi and onboard power ports as part of its US$2bn investment in the customer experience. These investments include more fully lie-flat seats; upgraded aircraft interiors, and an improved airport experience with faster, more reliable kiosks and refreshed gate and ticketing areas. This is all in addition to American’s historic fleet renewal, during which it expects to take delivery of 75 new mainline aircraft in 2015.