New retail software focus for Media inMotion


Digital media and retail specialist, Media inMotion, has decided to refocus its market offering from IFE packages which include hardware, to specializing in software that equips airlines to fully integrate IFE systems with onboard retail programs.

The company – a subsidiary brand of Retail inMotion – will offer the software within the framework of five individual modules which focus on enabling onboard retail. These modules include vOrder, which enables order-to-seat functionality and vThird, which incorporates third-party vendors into existing IFE platforms.

“We strongly believe that this new approach for Media inMotion is the direction that we need to take as a company,” commented Stefan Patermann, CEO of Retail inMotion. “Retail inMotion is an expert in inflight technology, and the solutions that Media inMotion provides are crucial in ensuring that we can offer our customers a product that maximizes the potential of onboard retail at all customer touchpoints. By integrating their software solutions within inflight entertainment platforms, Media inMotion will help airlines streamline their retail processes and drive ancillary revenue on board.”

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About Author


Alasdair joined the team in 2015 and works across a number of titles and websites for UKi Media & Events. He has been a journalist for 10 years, covering everything from travel and technology to sport and entertainment, and brings a wealth of experience, and pedantry, to the team. Away from the office, he is a celebrated snood connoisseur, determined to cycle no matter what the weather decides to hurl from the sky, and driven by a quest to find the very finest, and more importantly the next, slice of cheesecake.

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