Norse Atlantic Airways, a new airline that offers affordable fares on long-haul flights, primarily between Europe and the USA, has chosen Anuvu as its IFE content service provider. Norse started operations on June 20, 2022, and passengers on its fleet of nine Boeing 787 Dreamliners will now have access to nearly 200 movies and television shows including popular Hollywood releases. Anuvu will work with the airline’s team to diversify its entertainment packages to suit evolving passenger preferences as the airline establishes its core customer base.
“Launching an airline comes with a unique set of unpredictable challenges,” said Estibaliz Asiain, SVP for media & content at Anuvu. “As such, our top priority was to shoulder the majority of that pressure for their inflight entertainment so the Norse team could focus on the launch of their airline.”