October 1, 2015 – Rovi Corporation and Panasonic Avionics Corporation (Panasonic) have announced a strategic collaboration by which Panasonic will use Rovi’s metadata to manage the programming guide for its global inflight television service, eXTV.
According to Panasonic, it selected Rovi because of the company’s experience of working with service providers and consumer electronics manufacturers in creating ‘personalized entertainment discovery experiences’. As entertainment catalogs continue to grow, Rovi metadata enables consumers to easily find and watch their favorite content. In the first phase of this strategic relationship Panasonic will use Rovi metadata to manage its entertainment inventory and provide programming information for internationally recognized live television channels.
“With eight channels of programming, including live news and sports, eXTV has quickly become one of our most popular passenger services,” said David Bruner, VP of global communications services for Panasonic Avionics Corporation. “Working with Rovi, we expect to not only create an enhanced experience for passengers, but also further automate our supply chain to quickly and accurately deploy the most current programming information for our eXTV service.”