Spafax deal enables more female-focused IFE content

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Global entertainment and media agency, Spafax has partnered with Refinery29, an entertainment and women’s media company, to deliver original, female-focused content to the global inflight entertainment (IFE) market, beginning in summer 2019. Spafax views the partnership as an opportunity for airline clients to better connect with their young female audiences.

The selection of Refinery29 series will rotate monthly, including scripted comedies, tutorials and documentaries, with topics including style, politics, food, sex, health, wellness, travel and beauty.

Spafax’s TV acquisitions manager, Gabriella Wilkie said, “The range and quality of female-focused topics featured in the videos makes our partnership with Refinery29 unique. Ultimately, all the videos have a unifying aim of telling stories to showcase the depth and variety of female voices and we’re very excited to make R29’s video library available to our airline clients.”

Refinery29’s SVP of business development & strategy, Christopher Sumner, added, “With a global audience of over 400 million viewers, Refinery29 media has grown to be the leading female-focused media and entertainment company. Our partnership with Spafax will continue to expand our reach across platforms, globally.”

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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