THAI renews Bluebox IFE contract


THAI Airways has extended its contract with Bluebox Avionics for the Bluebox Ai portable IFE application. THAI was among the earliest adopters of the Ai app for Apple iPad when it was launched in 2012, and the airline now deploys over 500 units, principally as a service enhancement for premium cabin passengers.

“THAI’s vision and commitment to future-proof digital IFE has evidently paid off”, said Bluebox spokesman Kevin Birchmore, “and we’re delighted that they will continue to provide Ai-enabled units onboard for this second contract term. We enjoy working with their team enormously and look forward to helping enhance the product even more in future.”

THAI Airways’ product planning manager Kanokkorn Areerak added, “Bluebox has helped us optimize our premium cabin service on key routes and we are pleased to renew the relationship in 2014. It is a flexible solution that works really well for us, and our customers certainly enjoy the quality of entertainment experience it delivers.”

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