Giving passengers just the right music not just flawlessly, but also legally, can present a challenge. As a solution, Tuned Global, a B2B music and streaming platform, has partnered with Spafax, an international travel media network, to power cleared music playlists in inflight entertainment (IFE) systems.
Tuned Global works to make the music selection and distribution process seamless for IFE systems by providing music-as-a-service and a content management tool for curators to generate playlists from a fully cleared catalogue of music. Spafax also benefits from Tuned Global’s integration with Crunch Digital, a music rights management and reporting company, which facilitates the verification of titles available for use under Spafax’s and airlines’ existing music licenses with record labels and publishers.
“Our music backend technology has been used in multiple industries, but providing music to airlines is an exciting use case for our music and streaming platform,” stated Con Raso, managing director of Tuned Global. “This opens new doors for us and the music industry, as we’re working with a leading expert in inflight entertainment like Spafax that speaks the same language as the airline companies, understands their challenges and has the plug-and-play technology in place.”
Together, Tuned Global and Crunch Digital offer a unified music ecosystem that enables Spafax’s music programmers and clients to choose from fully updated and licenced catalogues without any additional research or legal uncertainty, and that can be used to automatically report and pay rights holders accordingly.
Spafax clients include Emirates, Qatar Airways, IAG (British Airways, Iberia and Aer Lingus), Lufthansa Group (Lufthansa, SWISS, Austrian Airlines, Discover Airlines and Edelweiss), and Air Canada.
“Tuned Global’s great music backend solution simplifies the flow between the record label and the airline,” added Maura Chacko, SVP of content experience at Spafax. “We’ve used other content management systems in the past, and Tuned Global’s is by far the best, according to our music curators and our clients. It’s not only very user-friendly, but it’s also more inspiring for curators as it provides great music suggestions.”
