United Airlines has announced that full seasons of select Apple TV+ programming will now be available to watch for free on its seatback inflight entertainment (IFE) screens and in the United app, including award-winning shows such as Severance, Shrinking, Ted Lasso, Slow Horses, Silo, and more, with The Morning Show and Bad Sisters to be added this September.
United has made a series of investments in the seatback IFE experience in recent years, including installing seatback screens in every seat as part of its United Next growth plan (announced in 2021) and announcing a new aircraft interior that includes Bluetooth-enabled, 27-inch, 4K OLED seatback screens – the largest to be found onboard the US carriers.
The introduction of Apple TV+ aligns with United’s plans to have more than 300,000 seatback IFE screens across its fleet as it takes delivery of hundreds of new airplanes and retrofits its existing aircraft.
United adds thousands of hours of new IFE content every month, and the addition of more premium originals from Apple TV+ gives travellers even more entertainment options. Last month, Apple TV+ landed a record-breaking 81 Emmy Award nominations, with Severance leading as this year’s most-nominated series.
“Apple creates groundbreaking original series, and United travellers are going to love watching fan-favourite Apple Originals for free on their next flight,” said Mark Muren, United’s managing director of product, identity and loyalty. “We’re setting a new standard for a premium inflight experience, and our first-of-its-kind collaboration with Apple TV+ gives flyers more high-quality content options on the latest high-definition seatback screens.”
The airline will continue adding new seasons and content each month, including more than 250 TV show episodes, feature documentaries and films – all for free inflight on United’s seatback screens and in the United app.
In addition to being this year’s most Emmy-nominated series, Severance is one of the most critically acclaimed shows of 2025, and now, United travellers can watch all nine episodes of the first season of Severance onboard any domestic or international United flight with IFE screens, or in the United app.
This is not United’s first partnership with Apple, as the airline has already launched innovations including live flight updates on iPhone and Apple Watch devices, and bag tracking via AirTags or Find My network accessories.
