West Jet renews and expands Guestlogix onboard retail contract

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WestJet has announced a renewal and expansion agreement for GuestLogix to manage its onboard retail programs. Having supported secure onboard transactions for the airline for more than seven years, WestJet will continue to use the GuestLogix retail platform and hand-held POS devices to transact food and beverage sales on its flights.

And as travelers are increasingly more technologically self-reliant, this agreement also looks to the future of onboard retailing by creating an ‘omnichannel roadmap’, which would allow WestJet to leverage a streaming inflight entertainment and connectivity (IFEC) portal to offer products and services accessible via passengers” own devices.

The agreement also means that WestJet will use the following GuestLogix systems: Global Payment Gateway to facilitate enhanced revenue protection; Travel RPM (Retail Performance Management) consulting services to optimize and fine-tune revenue potential; the Ancillary Insights business intelligence platform to enable advanced reporting and analysis; and end-to-end retail solutions, including the Transaction Processing Engine (TPE), which will support the airline’s omni-channel retailing initiatives.

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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