Nacelles can be a new branding opportunity

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June 11, 2015 – A cool new means of branding has been trialled on an A380: thin electro-luminescent markings on an engine nacelle. In an evaluation performed June 8 during nighttime hours, the A380 testbed aircraft’s number 1 outboard engine nacelle was outfitted with an Aircelle electro-luminescent display configured as an illuminated Airbus logo.

With the thickness of a decal, the ‘Illuminate the Sky by Aircelle’ technology (Aircelle is a manufacturer of engine nacelles) can be easily modified and reprogrammed, allowing for images or messages to be displayed and changed. It is capable of showing a full range of graphics, patterns and animations, with placement almost anywhere on an aircraft, from the fuselage and under-fuselage belly, to the engine nacelles and tail.

The system uses on-board electrical power and opens up new creative opportunities, including the highlighting of airline logos and liveries, as well as promoting the air transport sector’s growing number of joint marketing campaigns and event affiliations.

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About Author

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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