June 11, 2015 – Dassault Systèmes has launched Passenger Experience, a 3D visualization technology for customized aircraft cabins. Aircraft modernization and the retirement of thousands of aircraft over the next decade have led to a strong build cycle in the industry. This is spurring innovation in cabin personalization as an effective tool for business jet original equipment manufacturers, completion centers, suppliers and airlines to differentiate themselves and build customer loyalty.
Based on Dassault Systèmes’ 3DExperience platform, Passenger Experience uses 3D visualization technology and interactive content to transform engineering data into visual 3D design, marketing and sales applications that address all aspects of the cabin design experience, from initial customer interaction and design validation and verification, through to marketing campaigns.
“We are convinced that the Passenger Experience will help to better differentiate from competitors and more efficiently meet customers’ demands,” said Martin Rehmet, product manager at Recaro Aircraft Seating. “The results of our initial project with the sales configurator have exceeded our expectations.”
Passenger Experience automates cabin completion processes and personalizes cabin buying and marketing experiences with features including: intelligent ‘building blocks’ that capture rules, regulations, and manufacturing knowledge to automate cabin interior design, development and delivery; real-time cabin configuration and immersive cabin validation capabilities enable quick turnaround time on design configurations, reduce engineering changes and ensure that the final product meets expectations before a physical prototype is created; different forms of training and visualization content, including web-based courseware, interactive game-based training and immersive 3D visualization, increase training efficiency and minimizing time out of the field for cabin crews and aircraft on the ground; 3D data that provides marketing teams with high-end cabin images and videos to promote cabin designs that can be quickly adapted for a wide range of marketing purposes, digital channels and devices.
“Allowing aircraft customers to experience their choices as they make them, to appreciate the beauty, effect, practicality, feasibility, cost and benefit in real time as they make these choices, is a key goal for Passenger Experience,” said Michel Tellier, VP of aerospace & defense industry, Dassault Systèmes. “There is a competitive advantage in bringing maximum harmony between the interior while it is being specified and what will be delivered, and ultimately marketed, to the private or commercial passenger.”