Innovative Delta technology personalises the travel experience


Delta Air Lines, in partnership with Misapplied Sciences, will launch the first Parallel Reality beta experience for customers departing Detroit Metropolitan Airport this year – the first step toward a future where the airport environment itself is tailored to each customer.

This opt-in technology allows multiple customers to see personalised content tailored to their unique journey on a single digital screen – at the exact same time and in their preferred language. At a glance, the technology will provide wayfinding and personalised travel information, like directions to your departure gate, or the closest Delta Sky Club.

“This breakthrough technology has to be seen to be believed – it has the potential to make even the busiest airports much easier to navigate, even if you don’t speak the language,” said Delta Chief Operating Officer, Gil West.

How the beta experience will work:

  • After moving through security at Detroit, travellers will see a Parallel Reality display near the Delta Sky Club (Concourse A, McNamara Terminal)
  • Delta customers departing from Detroit who want to participate can scan their boarding pass on the boarding pass scanner and select the language they want to use
  • Leveraging multi-view pixels and proprietary technology, this innovation enables each customer to see personalised, in-language messages – tailored just to them – as they walk past the digital screen
  • For the trial, tailored messages may include personalised wayfinding, flight information or updates, boarding time, the nearest Delta Sky Club or even upgrade/standby status.
  • This experience will always be opt-in, and customer information is not stored
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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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