Magic in the Air: Air Canada’s message of togetherness


Air Canada has created an advert that shares a message of togetherness for the first holiday season many Canadians will spend together following two years of restrictions. Many people who have been apart feel like they have been living in a bubble, so the theme is the story of two people who are separated by their glass snow globe.

The video is a mix of live action and animation, with Canadian music by Forest Blakk’s I Saw Love and Cœur de pirate’s Comme des Enfants. The story begins with an Air Canada employee (played by a real Air Canada pilot) bringing a snow globe home for her son to add to his collection. Through his imagination, the snow globe comes to life, and two strangers from different snow globes meet. The viewer follows along as their affection grows and learn why being together is so special.

“This year’s holiday brand spot, ‘Tis the season to believe’, was inspired by the universally shared experiences and emotions felt over the course of the pandemic. But this piece is also inspired by the resilience and power of love and determination that has brought us back together,” said Andy Shibata, Air Canada’s brand VP. “Slowly but surely, family and friends have been able to safely reunite and share beautiful moments together again, and we feel very fortunate to play a small part in their journeys back to one another.”

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About Author


Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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