Meet Poise, a clever seat concept developed to demonstrate the benefits of an effective supply-chain collaboration
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- Poise is a collaborative effort between four partners: The Tangerine design consultancy joined forces with seat cover manufacturers, Bradfor, plastic injection molding company, IPC Mouldings, and magnesium manufacturer, Magnesium Elektron
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- By moving the spreaders from their usual position beneath the cushion down to the floor, the seat legs can be positioned relative to the passenger, rather than relative to the seat track
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- Dan Flashman, design lead at Tangerine, explains the concept: “Poise rethinks the structure of the economy seat to enhance the passenger experience, creating extra legroom for everyone, irrespective of where their seat is positioned relative to the seat track. Creating the seat design around this small innovation will have a considerable impact on the level of comfort enjoyed by the passenger.”
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- Strong, slender, super light and shapely: the chair-like magnesium alloy seat legs are positioned relative to the passenger rather than the seat track
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- The end-bay and spreader have become a single component
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- The structure makes use of Elektron 43 magnesium alloy developed by partner Magnesium Elektron, which now has a clear certification route following revision C to SAE standard AS8049, which removes the magnesium ban in seating
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- The table legs – made from high-grade magnesium – are inside the seat hoop to give the seatback an integrated look
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- Flashman and the Poise team progressed the design through the conception, design and development stages into a showcase prototype in just eight weeks
