Last year, supermodel Naomi Campbell shared a video of her inflight sanitising routine, leaving many to think that she was slightly eccentric and excessive. What a difference a year makes.
While airline travel may look different, the needs of travellers remain unchanged, with the inflight experience, comfort and safety still being of key importance.
Trusted solutions are paramount for restoring confidence, and travellers will want to be proactively responsible for ensuring all touchpoints along their journey are clean.
Comfort and wellness remain a key trend, but it has become a communal duty rather than an individualistic focus. There is a heightened awareness of the social responsibility of health and wellbeing. Wearing a mask is also a symbol of caring for others, as well as a form of fashionable self-expression.
We believe design thinking and product innovation will be the cornerstone to many changes in post-Covid travel. Travellers will value receiving clean products from trusted brands that provide confidence and assurance, as well as the touch of luxury they still want from their travel experience.
Trusted brand collaborations provide the highest level of quality and luxury at a time when travellers need it most.