Red Bull samples targeted inflight marketing campaign


This summer has seen passengers flying to the Balearic Islands get a little extra pre-holiday buzz, with Red Bull and Immfly delivering an on-board product sampling and brand activation marketing scheme to flyers. Passengers were offered free samples of a new Red Bull Coconut Edition drink, as well as sponsored marketing materials delivered via video streaming on’ personal devices and dedicated IFE channels provided by Immfly’s specialist advertising unit.

After defining a clear target audience paired to specific destinations, thousands of Red Bull Coconut Edition cans were distributed this summer on more than 80 flights to customers en route to Ibiza, Menorca, and Mallorca, with the drinks company hoping to  convince a specific customer segment in a captive environment.

All campaigns were monitored and analysed, allowing marketing managers to make better decisions on future actions, with the data collected facilitating optimised campaigns in real-time to maximise ROI.

The Red Bull campaign was designed to appeal to all passengers’ senses

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About Author


Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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