The Etihad Airways experience is about to get a little more luxurious, and smell a little sweeter. Beginning in August, the airline will introduce a range of amenity bags and toiletries created with Italian luxury fragrance brand Acqua di Parma for its customers traveling in The Residence on its Airbus A380s, and on long-haul first class and business class services. The iconic brand will also feature in the airline’s flagship First Class Lounge & Spa in Abu Dhabi.
At an event to mark the deal, held in the St. Regis Hotel’s luxury Abu Dhabi Suite, guests saw the screening of a specially commissioned short film showcasing the partnership. The film depicts a guest on an Etihad flight enjoying their business class seat, taking in the scent of Acqua di Parma’s famous Colonia fragrance and then being transported on a sensory journey to the landscapes of Italy.
Linda Celestino, Etihad Airways’ VP of guest experience and delivery, said: “We could think of no better brand partner who stands for the same understated elegance, focus on design, luxury and warmth associated with Etihad as a world-leading airline. We look forward to exploring opportunities to expand our partnership even further.”
The First Class unisex cylinder bag contains a miniature bottle of Colonia, a 40ml body lotion and lip balm. First Class toiletries include Colonia hand wash and hand cream, and Colonia bathroom amenity kits feature shower gel, body lotion, hair shampoo, and hair conditioner
CEO & president of Acqua di Parma, Laura Burdese, added: “We are extremely selective when choosing brands to associate with, but partnering with a world-leading airline like Etihad was a natural choice due to its premium services and high-end inflight experience.”
The business class unisex wallet bag, which can be buttoned to create a stylish and useful valet tray, contains a Colonia sampler and hand cream, which will also be dispensed in the business class washrooms
