The Etihad Airways experience is about to get a little more luxurious, and smell a little sweeter. Beginning in August, the airline will introduce a range of amenity bags and toiletries created with Italian luxury fragrance brand Acqua di Parma for its customers traveling in The Residence on its Airbus A380s, and on long-haul first class and business class services. The iconic brand will also feature in the airline’s flagship First Class Lounge & Spa in Abu Dhabi.
At an event to mark the deal, held in the St. Regis Hotel’s luxury Abu Dhabi Suite, guests saw the screening of a specially commissioned short film showcasing the partnership. The film depicts a guest on an Etihad flight enjoying their business class seat, taking in the scent of Acqua di Parma’s famous Colonia fragrance and then being transported on a sensory journey to the landscapes of Italy.
Linda Celestino, Etihad Airways’ VP of guest experience and delivery, said: “We could think of no better brand partner who stands for the same understated elegance, focus on design, luxury and warmth associated with Etihad as a world-leading airline. We look forward to exploring opportunities to expand our partnership even further.”
CEO & president of Acqua di Parma, Laura Burdese, added: “We are extremely selective when choosing brands to associate with, but partnering with a world-leading airline like Etihad was a natural choice due to its premium services and high-end inflight experience.”