GEE game deals bring classics and crazy characters to IFE


Global Eagle Entertainment (GEE) has announced inflight games licensing agreements with two major entertainment brands: Hasbro and Sanrio. GEE’s relationship with Hasbro began in 2004, and the new agreement will extend their deal to offer classic board games such as Monopoly, Trivial Pursuit, Boggle, Scrabble, Battleship and Guess Who? via IFE systems, and to co-develop new inflight games during 2019 and 2020.

The agreement with Sanrio will add multiple in-flight games across all world markets, tied in with Sanrio’s popular brands of Hello Kitty, Hello Sanrio, Gudetama, Aggretsuko and Sanrio Characters.

“We are proud to bring Hello Kitty and many other Sanrio brands to the skies,” said Per Norén, Global Eagle’s EVP and chief commercial officer. “We have a long history of working closely with game-makers to ensure the final product translates to the seatback arena in look, feel and enjoyment.”

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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