April 8, 2015: Global Eagle Entertainment Inc. (GEE) has signed a partnership agreement with Waterfall, a cloud mobile marketing platform, to support advertisers running campaigns on GEE’s Airtime platform in executing mobile customer engagement strategies. Waterfall’s cloud mobile marketing platform combines mobile engagement solutions and customer relationship management (CRM) technologies to help advertisers plan and execute mobile customer engagement strategies.
Through this partnership, GEE enables advertisers on its Airtime wireless IFEC system to develop more targeted and data-driven campaigns. These campaigns, in turn, lead to a better experience for passengers viewing customized and segmented adverts on their mobile devices during flight.
Robin Cole, VP of marketing and global business development at GEE explained, “Inflight advertising today is still a relatively untapped business opportunity for both airlines and advertisers. Through Waterfall’s platform, we’re able to support airlines with their ancillary revenue strategies, as well as advertisers looking to invest in the unique inflight environment through our wireless inflight entertainment solution.”