Inflight entertainment content provider, Spafax, has entered into a collaboration with BBC Maestro, to give airline customers access to a selection of educational courses. Client airlines, including British Airways, which is an early adopter of the content, will be able to offer their passengers educational programming from BBC Maestro via their inflight entertainment systems.
BBC Maestro, known for its subscription-based streaming platform, allows users to engage with a wide range of learning options, from writing and cooking, to acting and music production, taught by globally respected experts. The airline content can be accessed by passengers without needing a subscription to BBC Maestro.
So what can passengers learn in their airborne classroom? One option is to master the art of acting,, as Emmy-winning actor Brian Cox shares his unique methodology and insights into developing a truthful character and impressing at auditions. Comedy enthusiasts can learn from the king of stand-up himself, Sir Billy Connolly, who explores the magic of comedy through his best routines and personal process. For those interested in culinary arts, the youngest chef ever to be awarded three Michelin stars, Marco Pierre White, offers a course on elevating cooking skills beyond mere recipes. For those drawn to the art of storytelling, Jojo Moyes, renowned for her captivating love stories, guides aspiring writers through creating engaging and heartfelt narratives.
Spafax adapted and integrated BBC Maestro’s content for the onboard environment and seatback inflight entertainment systems. For example, the episodes have been compiled into engaging half-hour segments, to help passengers plan their viewing around their flight duration.
“BBC Maestro’s courses bring a distinctly British flavour to the inflight entertainment space, and our partnership with Spafax opens new horizons for learning while traveling,” said Spencer Gillman, chief strategy officer at BBC Maestro. “Our bite-sized lessons feature world-class production values and can be consumed during a break between films or binged during long-haul flights.”