Qatar Airways has rolled out an application that enables its cabin crew to deliver more personalised experiences to passengers. In its initial phase, the application, which was developed in-house, gives crew access to real-time updates, such as flight information, and customer and service details.
Using mobile devices (more than 15,000 are being issued to crew), the cabin crew can view passengers’ profiles, including the status of privilege club members and oneworld members, as well as all special service requests and preferences for a more personalised and integrated journey. The application also gives crew access to the airline’s latest digital training materials.
The airline says it will complete the roll-out of the project in multiple stages, with plans to expand its scope to Hamad International Airport and overseas airports and lounges, integrating passengers’ unique itineraries and requirements across all touch-points.
Further recent steps in Qatar Airways’ digital transformation include its collaboration with Google Cloud to explore data analytics and artificial intelligence solutions for enhanced customer experiences and sustainability.