Asia Atlantic becomes SmartTray launch customer


Asia Atlantic Airlines has become the launch customer for SmartTray International’s ‘SmartTray X1’ tray table, which is being fitted to premium economy seatbacks on its Boeing 767-300ER fleet. The table has a simple groove design that can hold a tablet, e-reader or smart phones, giving passengers a hands-free experience and freeing up table space.

Bobby Haque, president of Asia Atlantic Airlines said, “We are always looking for ways to give our customers a better in-flight experience and are certain that they will appreciate the extra convenience and much needed space for other items purchased or brought onboard.”

Dretloh Aircraft Supply,  based in Anaheim, California, was selected by Asia Atlantic Airlines to refurbish the seats and tray tables on its Boeing 767-300ERs. Randy Holte, president of Dretloh, stated, “With more than 760 million people around the globe forecasted to own tablet devices by 2016, it is only a matter of time before all airlines recognise the needs of air travellers for a tray table that reflects the way people travel today.”

SmartTray partnered with Satterfield Aerospace for final engineering and FAA certification of the tray table product line; Dretloh Aircraft Supply for the manufacturing and final assembly of the tray tables; and Clear Channel Airports to help airlines monetise onboard advertising revenue opportunities with SmartTray’s ad revenue sharing programmes.

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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