Browsing: Opinion

Opinion

Increasing passenger loyalty through cabin branding

Intensifying competition is leading to a greater need for airlines to differentiate themselves from their competitors. Brand image and identity are key factors for success, and branding panels can help give airlines the brand visibility they need

Opinion

Plan ahead to save money in galley loading

Insights from pricing and revenue management specialists can help developers find new ways to save money. Such savings found can help convince budget holders to reinvest in product development. The most important of these opportunities is in galley loading

Opinion

First class thinking

Building the Hanging Gardens of Babylon: the forgotten revenue case for first class. Here are nine compelling arguments for offering first class

Opinion

Passenger profiling: Digging into your data

Understanding the trends and patterns which represent distinctive passenger profiles can be valuable to enterprising designers seeking new ways of attracting high-fare passengers and selling seats that would otherwise go unsold

Opinion

Predictions for the interiors market – Part two

In the second post of his two-part series, Anand explores the developments and disruption happening in the aftermarket. While production has traditionally dominated revenue proportions, a surge in maintenance and retrofit programs could be set to transform this segment of the aerospace market

Opinion

Predictions for the interiors market

In the first of a two-part blog, Cyient’s Anand Parameswaran shares his predictions for the interiors market. Part one: the race for production is a marathon and a ‘print’

Opinion

Food safety training: make it a priority

In-flight catering is a key differentiator for airlines today, but poor food handling in commercial environments may be the largest contributor to food contamination in the UK, states food safety specialist, Mike Williams. When things go wrong it can have a massive impact on reputation, which is why ongoing food safety training is vital

Opinion

Perk up: The right time for an inflight coffee

Every airline serves refreshments throughout the flight time. If you are anything like me, you love a hot cup of coffee when you are up in the air. It keeps you alert and warms you up as you are heading towards your destination. But when is the best time to serve coffee during a flight?

Opinion

Demand concepts that influence your LOPA

When bean counters influencing LOPA development are seeking to ram in seats at maximum density, regardless of the impact on service, you will need facts, based on demand, to convince them to make the environment more comfortable

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